Rain x wiper blade finder12/27/2022 ![]() ![]() ITW Global Brands, headquartered in Houston, specializes in servicing the auto aftermarket, selling car care products under the Black Magic ®, Blue Coral ®, Fast Orange ®, Fix-A-Flat ®, Genuine Innovations ®, Gumout ®, No Touch ®, Permatex ®, Rain-X ®, Slime ®, and Spray Nine ® brands. ![]() The website contains convenient tools such as the Blade Size Finder and instructional installation videos for all Rain-X wiper blades. Visit to learn more about the Rain-X wiper blade portfolio and the innovative silicone wiper blade. Rain-X ® Silicone AdvantEdge ® is available at Advance Auto Parts, AutoZone, Carquest and Pep Boys and Rain-X ® Silicone Endura™ is available at Walmart. The campaign runs on major networks such as ESPN, ESPN2, Fox Sports, NFL Network, Discovery Channel, DIY Network, USA and Travel Channel. The comprehensive national media plan includes television, streaming video, social media, programmatic digital pre-roll video, YouTube ads, RetailMeNot retailer-specific promotions, and more. The cornerstone of the campaign is the television commercial Fire & Ice which demonstrates the superior resistance of the silicone rubber squeegee against the toughest elements. The campaign is scheduled to run through March 2020 during peak season for inclement weather when visibility and safe driving is top of mind for most drivers. In October 2019, Rain-X launched a national media campaign to educate consumers on the benefits of Rain-X premium silicone wipers blades.
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